Shakespeare's Casear siad "cowards die many times before their deaths, the valiant never taste of death but once."
Write code badly and you will taste it again and again and again. (and it does not improve with subsequent re-heatings)
"Write It Right" and you only need to see it again when something relevant changes.
It may take twice as long to "Write It Right", but if you figure out how much time gets spent fixing bad broken code one "stoopid" at a time, twice as long seems like a bargain.
Add in secondary costs, Building Releases, Damage to Customer Confidence, Direct Cost of Bugs, and WIR seems so obvious it hardly needs to be said.
Yet, it would appear, it needs to be said again and again and again.